BRAND IN-HOUSE LIVESTREAM
High operational capacity requiredTo run livestream sessions smoothly
High facility investment requiredTo set up professional livestream studio
Professional brand visual requiredPopular mistakes:
- Lack of light
- Low resolution
- Unprofessional decoration
THIRD-PARTY LIVESTREAM SERVICE
High cost(20 - 25 million VND/ livestream)
Lack of comprehensive livestream service(Mainly focus on technical production)
Lack of online shopper understanding as well as category understanding